Pravda Collective is a boutique agency in New York specialized in brands empowerment, communication strategies, digital marketing, social media management and PR. We help startups to build their brand and make it part of their audience conversation. We work with established companies to capture and turn their visions into sales. We are hands-on with medias thanks to a great team of award-winning filmmakers, photographers, web designers and visual artists. We understand business and creativity. We think strategically. We understand the direction each client wants to take and work hard to reach their goals. We do this, and much more. And we do it with style.
People either like you or don't care about you. To create a strong brand identity, or to refine an existing one, Pravda’s approach is first analytical and then creative.Learn more
People either like you or don't care about you. To create a strong brand identity, or to refine an existing one, Pravda’s approach is first analytical and then creative. In today's complex market, where final consumers are more informed and, therefore, more careful on what they want and the purchases they make, it is important to first achieve a strong perception of each brand. Our team studies competitors and their impact on the market. We develop a specific strategy with a structured plan and create the right marketing proposal. In this process the main focus is the storytelling. It is important to always keep in mind that behind a successful brand there is a great story. For this reason, our writers work in synergy with the creative team to create compelling, mind-blowing stories around your brand.
We also take names seriously. At Pravda we think that having the right name means being recognizable, immediately noticeable and easy to remember. Finding the right name is not just a matter of creativity, it is a long process, which we divide into four phases. Brainstorming – several meetings with the clients to understand their history and define their desires. Case studies and comparative research - we develop an overview of the industry by studying competitors, logotypes and branding, then we analyze in detail the best-case studies. The creative work – we translate all acquired data in to creative ideas for logo options and we discuss them one by one with the client. The review process – Once the name and logo are defined we refine details like color tones, shape, edges, materials and so on.
You name it, we do it. Pravda’s founders background is in filmmaking and fashion photography. Therefore, we take visual productions very seriously.Learn more
Pravda's founders background is in filmmaking, visual art and fashion photography. Therefore, we take visual productions very seriously. Today, the range of production is as wide as it can get: film festivals, TV advertising, music videos, online series, Youtube videos, Instagram videos, Facebook updates, 360 videos... We write, produce, post-produce and distribute our client's content from A to Z. Our headquarter is also a top quality shooting studio with all in-house features for fashion and luxury brands. We are connected with talent agencies, and have relationships with an expanded crew that can cover any kind of corporate production. We work with brands, film directors, celebrities, bloggers and magazines. We live in the visual culture and we know it.
At Pravda we don't just adapt your brand to an online template, we tailor it around you. We give great importance to web optimization because we know that being in the right place online is a must.Learn more
At Pravda we don't just adapt your brand to an online template, we tailor it around you. We give great importance to web optimization because we know that being in the right place online is a must. Web presence it's key. No brand can survive today without a clear, effective, user-friendly website. A professional website is an interplay between business awareness, creative skills, marketing strategy and programming smartness. We will help your brand to be visible and strategically placed to influence the target market.
We know that New Yorkers live surrounded by art, successful luxury brands and great architecture. They developed a sensibility when it comes to what they look at and the presentation it comes with. We know this and we know how to take advantage of it. We are aware that you can change a business' destiny with the right packaging. Pravda does it all. We take care of the concept, we choose the right vendor and follow each step of the production in detail.
Social Media Management, PR and Events
Pravda is an independent agency formed by a team of 12 professionals such as, creative directors, social media managers, graphic designers, videomakers, photographers and copywriters, all at the client’s services.
Pravda successfully works on digital projects and helps you create a strong online positioning and maintain a loyal community around the brand. The team takes care of the creation of contents, storytelling, social media strategy, as well as the management and conception of the advertising campaigns.
We always try to optimize the results in terms of views, conversions and sales. Our goal is to be unique and exclusive. Furthermore, Pravda creates a link between brands and influencers. We find the appropriate person and work with him/her to better represent the brand. Through them we tell a story in order to create a sincere dialogue with the target audience. To create this type of engagement through an influencer, will bring your brand to be known, shared and purchased in a spontaneous way. We work on product placement projects, sponsorships and events; we also support each brand in the realization and supervision of any International digital PR campaign.
Our team works in different fields, such as – but not limited to – luxury, fashion, hospitality, charity, beauty, food and design. We locate co-marketing and co-branding opportunities and turn them into specific projects and events. At Pravda thanks to our background in contemporary art, fashion and luxury brands, we have an edge when it comes to surprising and engaging a targeted community through style and creativity.
To improve the perception of a brand, sometimes you have to get your hands dirty. Pravda has years of experience in creating corporate events, trade shows and product promotions. Social media, web and press are key, but in a city like New York, it is important to meet the potential final consumer, generate direct exchange and get to know your target audience and clientele.
We do it because we care, not only because it is the right thing to do. Pravda is proud to help incredible people in achieving their goals. 20% of the agency's resources is spent in special projects with a social mission.Learn more
In the past few years, our team has worked with Nobel Peace Prize Kailash Satyarthi and with the Mandela Foundation, among others. We made documentaries and films in support of the Ethiopian Tribes of the Homo Valley, the African refugees in Lampedusa, and illegal Mexican workers in Los Angeles. Right now, the team is involved in fighting the child labor slaves racket in India, through a campaign targeted at millennials and generation Z all over the world.