Pravda Collective is a boutique agency in New York specialized in brands empowerment, communication strategies, and digital marketing. We help startups to build their brand and make it part of their audience conversation. We work with established companies to capture and turn their visions into reality. We are hands-on with medias thanks to a great team of award-winning filmmakers, photographers, web designers and visual artists. We understand business and creativity. We think strategically. We understand the direction each client wants to take and work hard to reach that goal. We do this, and much more. And we do it with style.
People either like you or don't care about you. To create a strong brand identity, or to refine an existing one, Pravda’s approach is first analytical and then creative.Learn more
In today's complex market, where final consumers are more informed and, therefore, more careful on what they want and the purchases they make, it is important to first achieve a strong perception of each brand. To create a strong brand identity, or to refine an existing one, Pravda's approach is first analytical and then creative. Our team studies competitors and their impact on the market. We develop a specific strategy with a structured plan and create the right marketing proposal. In this process the main focus is the storytelling. It is important to always keep in mind that behind a successful brand there is a great story. For this reason, our writers work in synergy with the creative team to create compelling, mind-blowing stories around each brand.
We take names seriously. At Pravda we think that having the right name means being recognizable, immediately noticeable and easy to remember.Learn more
Finding the right name is not just a matter of creativity, it is a long process, which we divide into four phases. Brainstorming – several meetings with the clients to understand their history and define their desires. Case studies and comparative research - we develop an overview of the industry by studying competitors, logotypes and branding, then we analyze in detail the best-case studies. The creative work – we translate all acquired data in to creative ideas for logo options and we discuss them one by one with the client. The review process – Once the name and logo are defined we refine details like color tones, shape, edges, materials and so on.
We don't just adapt your brand to an online template, we tailor it around you. We give great importance to web optimization because we know that being in the right place online is a must.Learn more
Web presence it's key. No brand can survive today without a clear, effective, user-friendly website. A professional website is an interplay between business awareness, creative skills, marketing strategy and programming smartness. We give great importance to web optimization because we know that being in the right place online is a must. We will help your brand to be visible and strategically placed to influence the target market.
Each advertising campaign is a challenge, one each one of us love to face. At Pravda, copywriters, strategists, filmmakers, photographers and graphic designers are all engaged in a synergetic process every time there is a request on a new campaign.Learn more
At Pravda we all work side by side to create a message that will drive desire and demand around each brand. Our background in contemporary art, fashion and luxury brands gives us an edge when it comes to surprising and engaging a targeted community through style and creativity. Pravda Collective develops multi-media cross platform campaigns that are well integrated in today's digital realm, with the final goal to empower and promote the brand aesthetic and values.
You can change a business' destiny with the right packaging. Pravda does it all. We take care of the concept, we choose the right vendor and follow each step of the production in detail.Learn more
We know that New Yorkers live surrounded by art, successful luxury brands and great architecture. They developed a sensibility when it comes to what they look at and the presentation it comes with. We know this and we know how to take advantage of it.
You name it, we do it. Pravda’s founders background is in filmmaking and fashion photography. Therefore, we take visual productions very seriously.Learn more
Pravda's founders background is in filmmaking and fashion photography. Therefore, we take visual productions very seriously. Today, the range of production is as wide as it can get: film festivals, TV advertising, music videos, online series, Youtube videos, Instagram videos, Facebook updates, 360 videos... We write, produce, post-produce and distribute our client's content from A to Z. Our headquarter is also a top quality shooting studio with all in-house features for fashion and luxury brands. We are connected with talent agencies, and have relationships with an expanded crew that can cover any kind of corporate production. We work with brands, film directors, celebrities, bloggers and magazines. We live in the visual culture and we know it.
To improve the perception of a brand, sometimes you have to get your hands dirty. Pravda has years of experience in creating corporate events, trade shows and product promotions. Whether it's a dinner, a concert or a full designed fair presence, we can help in thinking and producing what's needed for the occasion.Learn more
Pravda has years of experience in creating corporate events, trade shows and product promotions. Whether it's a dinner, a concert or a full designed fair presence, we can help in thinking and producing what's needed for the occasion. To launch a new product or a new brand, you can't only rely on a mediated communication strategy. Social media, web and press are key, but in a city like New York, it is important to meet the potential final consumer, generate direct exchange and get to know your target audience and clientele.
We do it because we care, not only because it is the right thing to do. Pravda is proud to help incredible people in achieving their goals. 20% of the agency's resources is spent in special projects with a social mission.Learn more
In the past few years, our team has worked with Nobel Peace Prize Kailash Satyarthi and with the Mandela Foundation, among others. We made documentaries and films in support of the Ethiopian Tribes of the Homo Valley, the African refugees in Lampedusa, and illegal Mexican workers in Los Angeles. Right now, the team is involved in fighting the child labor slaves racket in India, through a campaign targeted at millennials and generation Z all over the world.